So you recently started working in a Software company and now you’re hearing all these terms Churn rate, MRR, LTV, CAC, ARPU, NPS, CSAT, CES and you are researching the internet trying to figure out what the acronyms stand for.
Or you actually have been working at your Software company for a while, but you don’t feel confident talking about these Key Performance Indicators (short KPIs), because you don’t fully understand how they are put together or how to report on them correctly.
I know how you feel, because that’s exactly where I was 5 years ago when I first started working for a SaaS company. Today, I get to manage a Sales Strategy Team and create weekly reports and boards slides, on these very same metrics.
For that reason I decided to condense everything that I’ve learned about SaaS metrics into an online course, where I explain to you the top 10 SaaS metrics everyone should know about.
